With great speed Intersport Running had grown into an Instagram channel designed for real runners. With over 12.000 followers, it encouraged and celebrated runners of all levels, acting as a passionate specialist.
Intersport Running worked closely with various brands such as Nike, Adidas, New Balance, Puma, Brooks, Asics and Saucily. Therefore it was able to create a lot of amazing content, both in-house and all over Europe. Competitions, challenges and giveaways were executed regularly.
Social media strategy
Altogether it was a privilege to have taken over the account from the Iris London-office. And we got off to a great start; were about to launch a fresh new 2020-strategy including innovative community management guidelines. Something that slipped away from attention for too long and which now contained all the more growth potential.
But then reality kicked in……with a minor event going by the name of COVID-19.